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How To Promote Your Non-Profit Event
Form a committee to promote the event. Discuss ideas of how to promote without spending a lot of money. Decide how much you can spend on advertising and what is available for free. Produce fliers and distribute them. You can mail them out, post them on bulletin boards or hand them out. Make tickets that you can sell for the event. Many people will buy tickets, even if they are unable to attend the event. Submit the event information to any and all community calendars. Generally, there is no charge for this service. Use the internet to announce the event. If you send an email to your friends and they send an email to their friends, the word will get out to a lot of extra individuals. Ask local businesses to sponsor your event. If they provide the money, they can write it off as an advertising expense and you can promote their generosity along with your event.
Publicity for Your Organization & Event
Publicity goes hand in hand with promotion, but it also goes a step further. Radio station and local television promotions reach the greatest audience. Contact program directors about running promotional messages and the possibility of broadcasts from your event. Take lots of pictures during your event. These will make great press releases and thank-you mementos for sponsors. Always, always send thank-yous to your sponsors and promoters. Send them directly to the sponsor and put thank-yous in the local newspapers. Not only will it give your event more publicity, it will show your sponsors your appreciation of their generosity. Keep your organization in the news. Send press releases every time something happens in your organization, no matter how trivial it may seem. The more you get your name out there, the more people will rally around your cause.
Valley Promotions PO Box 44 Bartlett, NH 03812 (603)374-6241